Key Responsibilities

• Develop and implement content strategies to strengthen H&M’s brand positioning.
• Manage and optimise content across all digital platforms, including websites, social media, and email marketing.
• Collaborate with global and local teams to ensure campaigns align with H&M’s branding.
• Analyse audience insights and campaign performance metrics to refine content strategies.
• Work closely with creative teams to produce engaging visuals, videos, and written materials.
• Stay updated on industry trends to incorporate innovative content marketing techniques.

Qualifications

• A degree in Marketing, Communications, or a related field.
• 4+ years of experience in content marketing, preferably in the fashion or retail industry.
• Strong understanding of digital marketing and SEO principles.
• Proficiency in using content management systems and analytics tools.
• Excellent writing, editing, and communication skills.
• Fluency in German and English.

Benefits

• Competitive salary and performance incentives.
• Employee discounts on H&M products.
• Flexible working arrangements, including hybrid options.
• Professional training and career advancement opportunities.
• Health insurance and wellness programs.