Key Responsibilities

• Develop and execute marketing strategies to strengthen the Starbucks brand presence across Germany.
• Lead campaigns to increase customer engagement and sales in stores and online platforms.
• Analyse market trends, customer behaviour, and competitor activities to refine marketing initiatives.
• Manage the marketing budget and collaborate with cross-functional teams to ensure the success of promotional activities.
• Oversee the creation of marketing content, including digital, print, and in-store materials.
• Foster relationships with key stakeholders, including media outlets and brand partners.

Qualifications

• A degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in marketing, preferably in retail or F&B sectors.
• Strong analytical skills and ability to drive marketing strategies that align with business objectives.
• Creative thinking with a track record of successful campaigns.
• Fluent in German and English.

Benefits

• Competitive salary with performance-based incentives.
• Health insurance, pension plans, and paid vacation.
• Access to Starbucks' employee stock programme and exclusive discounts.
• Opportunities for global mobility and career progression within Starbucks.
• Support for continuous learning and professional development.