Key Responsibilities

• Create and execute IKEA's marketing communications strategy across multiple channels (digital, print, in-store) to build brand awareness and drive traffic to stores and the website.
• Develop and manage localised marketing campaigns based on regional customer insights and trends.
• Collaborate with global marketing teams to adapt global initiatives to fit the German market.
• Manage relationships with external agencies, suppliers, and media partners to ensure cost-effective and impactful campaigns.
• Analyse marketing performance using data and metrics to assess the success of campaigns and recommend improvements.
• Oversee content creation for marketing materials, including email newsletters, digital ads, and promotional flyers.
• Ensure all communications align with IKEA's brand guidelines and values.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in marketing communications, ideally in retail or a similar industry.
• Strong knowledge of both traditional and digital marketing channels.
• Experience with project management and campaign execution.
• Fluent in German and English, with excellent writing and verbal communication skills.
• Creative mindset with a customer-focused approach.

Benefits

• Competitive salary and bonus structure.
• Generous employee discounts on IKEA products.
• Access to health and wellness programs.
• Flexible working hours and the possibility of remote work.
• Opportunities for career progression and professional development.