Chief Marketing Officer (CMO)

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Job role insights

  • Date posted

    January 5, 2025

  • Closing date

    September 25, 2025

  • Location

    Karlsruhe

  • Salary

    €15,000 - €25,000 /month

Description

Key Responsibilities
  • Lead the global marketing strategy for Burger King’s brand development and customer engagement.
  • Oversee marketing campaigns, digital initiatives, and customer loyalty programmes across multiple regions.
  • Analyse customer insights and market trends to develop targeted marketing strategies.
  • Collaborate with cross-functional teams, including product development and operations, to ensure brand consistency.
  • Manage the marketing budget and ensure ROI from all campaigns.
Qualifications
  • A Master’s degree in Marketing, Business Administration, or a related field.
  • 10+ years of experience in senior marketing roles, preferably in the fast-food or retail industry.
  • Expertise in digital marketing, brand strategy, and consumer behaviour.
  • Strong leadership, communication, and stakeholder management skills.
  • Fluency in English and German.
Benefits
  • Highly competitive salary with performance-based bonuses and stock options.
  • Opportunities to shape the global marketing strategy and lead innovative campaigns.
  • Premium health insurance, retirement plans, and paid vacation.
  • Flexible working arrangements and career development opportunities.
  • Access to leadership training and global marketing resources.

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