Key Responsibilities

• Develop and implement digital marketing strategies across various platforms, including social media, search engines, email marketing, and display ads.
• Manage the creation of content for digital channels, working closely with the content and design teams.
• Track, analyse, and report on digital campaign performance using tools like Google Analytics, SEMrush, and social media insights.
• Optimise campaigns to improve customer acquisition, engagement, and conversion rates.
• Conduct A/B testing to refine strategies and drive measurable results.
• Stay up to date with digital marketing trends, tools, and best practices.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 2-3 years of experience in digital marketing, preferably in e-commerce or retail.
• Strong knowledge of digital marketing tools and platforms, including SEO, SEM, Google Ads, and social media.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Fluent in German and English, with strong writing and communication skills.

Benefits

• Competitive salary and performance bonuses.
• Health insurance and wellness benefits.
• Employee discounts on Tchibo products.
• Career development programs and opportunities for growth.
• Flexible work hours and hybrid working options.