Key Responsibilities

• Lead the digital marketing strategy and execution to enhance Bertelsmann’s digital presence across Germany and international markets.
• Manage digital marketing channels such as SEO, SEM, content marketing, social media, and email marketing.
• Collaborate with product and technology teams to create data-driven marketing strategies that resonate with target audiences.
• Develop and optimise customer acquisition and retention campaigns, increasing online visibility and engagement.
• Analyse digital marketing metrics, create reports, and make recommendations for continuous improvement.
• Stay ahead of digital marketing trends and emerging technologies to innovate Bertelsmann’s marketing efforts.

Qualifications

• A degree in Marketing, Digital Media, or a related field.
• 5+ years of experience in digital marketing, preferably in a tech or media company.
• Expertise in SEO, SEM, content marketing, and social media platforms.
• Strong analytical skills and experience with marketing analytics tools.
• Fluent in German and English.

Benefits

• Competitive salary with performance-based incentives.
• Health insurance, pension schemes, and paid leave.
• Employee discounts and exclusive offers from Bertelsmann partners.
• Opportunities for career development and training in digital marketing.
• Flexible work environment with remote working options.