Key Responsibilities

• Develop and implement digital marketing campaigns to promote Kaufland’s products, services, and promotions across various digital channels.
• Manage paid search campaigns (Google Ads), social media advertising (Facebook, Instagram, etc.), and email marketing.
• Analyse digital campaign performance, providing insights and recommendations for optimisation to improve customer acquisition and engagement.
• Collaborate with cross-functional teams, including product, design, and IT, to ensure campaigns are aligned with business objectives.
• Monitor competitor activities and market trends to keep Kaufland’s digital marketing strategies competitive and innovative.
• Assist in the development of content strategies for Kaufland’s website and social media platforms.

Qualifications

• A degree in Marketing, Digital Media, or a related field.
• 3+ years of experience in digital marketing, preferably in retail or e-commerce.
• Strong understanding of Google Analytics, SEO, SEM, email marketing, and social media platforms.
• Excellent communication, organisational, and project management skills.
• Creative and data-driven, with a focus on achieving results.
• Fluency in German and English.

Benefits

• Competitive salary with performance-based incentives.
• Health insurance, pension schemes, and paid leave.
• Discounts on Kaufland products and services.
• Opportunities for professional development and career growth within the company.
• Flexible working hours and the possibility of remote work.