Key Responsibilities

• Develop and implement digital marketing strategies to boost Tchibo’s online presence and customer engagement.
• Manage and optimise marketing campaigns across digital channels, including social media, search engine marketing (SEO/SEM), and email marketing.
• Analyse performance metrics and user behaviour to refine campaigns and improve ROI.
• Work closely with the eCommerce, product, and content teams to ensure the seamless integration of digital strategies with business objectives.
• Oversee content development for online platforms, ensuring consistency in brand messaging.
• Keep up with digital marketing trends and tools to continuously innovate and enhance Tchibo's online presence.

Qualifications

• A degree in Marketing, Digital Media, or a related field.
• 4+ years of experience in digital marketing, particularly in retail or FMCG.
• Expertise in using digital marketing tools, social media platforms, and analytics tools.
• Strong understanding of SEO, SEM, and content management.
• Excellent communication and creative skills.
• Fluency in German and English.

Benefits

• Competitive salary with performance-based incentives.
• Health insurance, pension schemes, and paid leave.
• Discounts on Tchibo products and services.
• Opportunities for professional development and growth.
• Flexible work schedule with the option for remote work.