Key Responsibilities

• Develop and execute marketing strategies to strengthen H&M’s brand image and market share in Germany.
• Lead multi-channel marketing campaigns, including digital, print, and in-store promotions.
• Analyse customer insights, competitor activities, and market trends to inform marketing strategies.
• Manage the marketing budget, ensuring cost-effective campaigns and optimised ROI.
• Collaborate with cross-functional teams to ensure consistency in brand messaging across all customer touchpoints.

Qualifications

• A degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing, with a strong background in retail or fashion industries.
• Proven success in leading successful marketing campaigns and brand-building initiatives.
• Strong analytical skills and creative thinking.
• Fluency in German and English.

Benefits

• Competitive salary with performance-based incentives.
• Health insurance, pension schemes, and paid vacation.
• Access to H&M’s global training and career development programmes.
• Employee discounts on H&M products.
• Opportunities for career progression within the company.