Key Responsibilities

• Develop and implement brand marketing strategies to strengthen C&A’s position in the fashion retail market.
• Manage and optimise marketing campaigns across digital channels, including social media, SEO, SEM, and influencer partnerships.
• Oversee content creation and ensure consistency in messaging across all platforms.
• Collaborate with the product development and sales teams to launch marketing initiatives aligned with new product collections and seasonal trends.
• Analyse marketing data and key performance metrics, providing actionable insights to improve campaign effectiveness.
• Build and maintain relationships with media partners, influencers, and external agencies.

Qualifications

• A degree in Marketing, Communications, or a related field.
• 5+ years of experience in brand management, digital marketing, or communications, preferably in the retail sector.
• Strong understanding of the fashion industry and customer trends.
• Experience with digital marketing tools and analytics platforms.
• Fluency in German and English.

Benefits

• Competitive salary with bonus potential based on performance.
• Health insurance, pension schemes, and paid leave.
• Discounts on C&A products and other employee benefits.
• Opportunities for professional development, training, and career progression.
• Flexible work schedule and potential for remote work.