Key Responsibilities

• Develop and implement marketing strategies to strengthen Ikea’s brand presence in the German market.
• Manage marketing campaigns, including advertising, digital, and social media, ensuring consistency in messaging and creative direction.
• Analyse market trends and consumer behaviour to create targeted marketing initiatives.
• Collaborate with cross-functional teams to optimise product launches, store events, and customer engagement activities.
• Manage marketing budgets and optimise spend for maximum ROI.
• Monitor and report on campaign performance, providing insights for future improvements.

Qualifications

• A degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing, preferably in a retail or consumer goods industry.
• Strong knowledge of digital marketing strategies, social media, and branding.
• Excellent communication, creative, and organisational skills.
• Fluency in German and English.

Benefits

• Competitive salary with performance-based incentives.
• Health insurance, pension schemes, and paid leave.
• Employee discounts on Ikea products.
• Opportunities for career development and training.
• Collaborative work environment with a focus on innovation.