Key Responsibilities

• Develop and execute strategies to grow and enhance the Edeka brand across various product categories.
• Manage brand positioning, advertising campaigns, and product launches in alignment with market trends.
• Analyse market research and consumer behaviour data to inform brand development and improve customer engagement.
• Collaborate with marketing, sales, and product teams to ensure brand consistency and drive profitable sales growth.
• Oversee the budget for branding initiatives and ensure efficient use of resources.
• Lead cross-functional teams in executing brand strategies, promotions, and events.

Qualifications

• A degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in brand management, ideally in the retail or FMCG sector.
• Strong analytical, creative, and strategic thinking skills.
• Proven track record of successfully managing large-scale brand campaigns and product portfolios.
• Fluency in German and English.

Benefits

• Competitive salary with performance bonuses.
• Health insurance, pension schemes, and paid leave.
• Employee discounts on Edeka products.
• Opportunities for career progression and leadership roles.
• Access to continuous professional development and training.