McDonald's opened its first German restaurant in December 1971 in Munich-Obergiesing. Since then, the company has significantly expanded in Germany, operating over 1,475 restaurants with approximately 58,000 employees. A majority of these restaurants are run by independent franchisees, who closely collaborate with McDonald's Germany to ensure consistent quality standards and implement innovative concepts.

Expansion Plans

In the coming years, McDonald's plans substantial expansion in Germany. By 2027, the company aims to open around 500 new locations and create over 10,000 new jobs. The focus is on high-traffic areas such as highways and train stations, as well as increasing the number of drive-in restaurants. Additionally, McDonald's plans to install electric vehicle charging stations at 600 drive-in locations to meet the growing demand for sustainable mobility solutions.

Sustainability and Innovation

McDonald's Germany emphasises sustainability and innovation. One notable initiative is the production of children's books for Happy Meals using recycled cold drink cups. These books, made from 40% recycled materials, teach young readers about topics like upcycling and the importance of bees.

Adapting to Consumer Preferences

McDonald's Germany continues to diversify its menu to respond to changing consumer preferences. For instance, it introduced the "Veggie Clubhouse," a vegetarian burger made with quinoa and grilled peppers, catering to the growing trend toward meatless alternatives.

These measures reflect McDonald's Germany's commitment to adapting to market trends and maintaining a leadership role in the gastronomy sector.