A Legacy of Brilliance and Craftsmanship

Founded in 1895 by Daniel Swarovski in Wattens, Austria, Swarovski has long been a symbol of precision-cut crystal and luxury craftsmanship. For over a century, Swarovski has been the leader in creating and shaping the world of crystal, offering breathtaking designs for fashion, jewelry, home decor, and more.

Our Vision

At Swarovski, our mission is to inspire and empower creativity by offering the world’s finest crystal products. We are committed to innovative design and sustainable practices, bringing beauty and brilliance to life with each unique piece we create.

Exceptional Craftsmanship

Known for our precise craftsmanship, every Swarovski product is meticulously designed and crafted using the highest-quality materials and advanced techniques. Our crystals are a blend of artistry and technology, shining with a brilliance that has captivated consumers around the globe.

A Global Presence

With over 2,400 stores in more than 170 countries, Swarovski has become an iconic luxury brand that appeals to people with an appreciation for beauty, style, and craftsmanship. From its crystal jewelry and accessories to home decor and personalized creations, Swarovski continues to lead the market with innovative designs.

Sustainability and Innovation

Swarovski is dedicated to making a positive impact on society and the environment. Through our Swarovski Waterschool initiative and commitment to sustainable practices, we work to create a more sustainable future for all. Our innovation-driven approach ensures that we remain a leader in both luxury design and corporate responsibility.