Fielmann AG is one of Germany's leading eyewear and optician companies, renowned for its extensive range of glasses, contact lenses, and optical services. Founded in 1972 by Günther Fielmann, the company has grown into a trusted name in the eyewear industry, with a strong focus on customer service, affordability, and high-quality products.

Key Areas of Focus:

1. Eyewear Retail:
   • Fielmann offers a wide range of eyewear, including prescription glasses, sunglasses, and contact lenses, catering to diverse customer needs and styles. The company prides itself on providing fashionable, functional, and affordable options.
2. Optical Services:
   • Fielmann provides professional eye examinations and consultations, ensuring customers receive accurate prescriptions and personalized recommendations for their eyewear.
3. Affordability and Quality:
   • Fielmann is known for its "best price guarantee," offering premium-quality eyewear at competitive prices. The company focuses on making good vision accessible to everyone.
4. Sustainability:
   • Fielmann is committed to sustainability and environmental responsibility. The company uses eco-friendly materials and production processes while supporting reforestation initiatives and other environmental programs.
5. Customer Satisfaction:
   • With a focus on excellent customer service, Fielmann ensures satisfaction through generous warranties, free services (like adjustments and repairs), and a comprehensive product range.
6. Technology Integration:
   • Fielmann incorporates modern technologies such as advanced diagnostic tools for eye exams and digital platforms for online appointments, consultations, and purchases.

Size and Presence:

1. Stores:
   • Fielmann operates more than 900 stores across Germany and other European countries, making it one of the largest eyewear retailers in Europe.
2. Employees:
   • The company employs over 22,000 people, including opticians, customer service professionals, and retail staff.
3. Market Leadership:
   • Fielmann holds a significant market share in Germany, with millions of customers annually. It is a household name for eyewear and optical services in the country.
4. Revenue:
   • Fielmann generates annual revenues exceeding €2 billion, reflecting its strong market position and wide customer base.

Fielmann's reputation for quality, affordability, and exceptional service has made it a leader in the eyewear industry in Germany and beyond. Its commitment to innovation and sustainability further strengthens its position as a trusted brand in optical retail.