Adidas AG, headquartered in Herzogenaurach, Germany, is one of the world’s largest and most recognised sportswear manufacturers. Founded in 1949 by Adolf ("Adi") Dassler, Adidas is renowned for its innovative athletic footwear, apparel, and accessories. The company’s iconic three-stripe logo is synonymous with quality, performance, and style, making it a favourite among athletes, fashion enthusiasts, and casual wearers alike.

Key Areas of Focus:

1. Sportswear and Footwear:
   • Adidas designs and manufactures performance-oriented products for a wide range of sports, including football, running, training, basketball, tennis, and more.
2. Lifestyle and Streetwear:
   • The company bridges the gap between sports and fashion with lifestyle collections and collaborations with designers, artists, and celebrities.
3. Innovation and Technology:
   • Adidas invests in cutting-edge technologies, such as Boost and Primeknit, to enhance comfort and performance in its footwear and apparel.
4. Sustainability:
   • Adidas is a leader in sustainable practices, producing eco-friendly products using recycled materials and committing to carbon-neutral operations.
5. Global Sports Partnerships:
   • Adidas collaborates with top athletes, sports teams, and organisations, such as FIFA, UEFA, and the NBA, to strengthen its global presence.
6. Digital and E-Commerce:
   • The brand embraces digital innovation, offering personalised shopping experiences and direct-to-consumer services through its online platforms.

Size and Presence:

1. Global Reach:
   • Adidas operates in over 160 countries, making it one of the most widely distributed sportswear brands worldwide.
2. Employees:
   • The company employs more than 60,000 people, including designers, marketers, and retail staff, globally.
3. Revenue:
   • Adidas generates annual revenues exceeding €20 billion, driven by its diverse product portfolio and strong market presence.
4. Market Position:
   • Adidas is the second-largest sportswear manufacturer globally, competing closely with industry leaders in both performance and lifestyle categories.
5. Iconic Sub-Brands:
   • Adidas manages several successful sub-brands, including Adidas Originals (heritage-focused) and Adidas by Stella McCartney (premium and eco-friendly designs).

Adidas combines performance, innovation, and sustainability to deliver products that inspire athletes and resonate with fashion-forward consumers. Its strong heritage and global influence make it a leader in both the sports and lifestyle markets.