PUMA SE, headquartered in Herzogenaurach, Germany, is one of the world’s leading sportswear brands. Founded in 1948 by Rudolf Dassler, PUMA has a long history of designing, developing, and marketing footwear, apparel, and accessories for sport and lifestyle. Known for its innovative products and collaborations, PUMA is a global brand that caters to athletes, fitness enthusiasts, and fashion-conscious consumers.

Key Areas of Focus:

1. Sportswear and Lifestyle Products:
   • PUMA produces performance-oriented footwear, apparel, and accessories for a wide range of sports, including football, running, training, basketball, motorsport, and golf, as well as lifestyle collections inspired by sports.
2. Innovation and Technology:
   • The brand integrates advanced technologies into its products, such as lightweight materials, energy-return soles, and ergonomic designs, enhancing both performance and comfort.
3. Collaborations and Partnerships:
   • PUMA is known for high-profile collaborations with athletes, teams, designers, and celebrities. These partnerships enhance its global appeal and bridge the gap between sports and streetwear.
4. Sustainability:
   • PUMA is committed to sustainability through initiatives like using recycled materials, reducing carbon emissions, and adhering to ethical sourcing practices.
5. Global Brand Presence:
   • PUMA operates worldwide, with a strong presence in both developed and emerging markets. Its products are sold through a mix of owned stores, franchise outlets, and e-commerce platforms.
6. Community Engagement:
   • The company supports sports and cultural initiatives globally, promoting health, fitness, and creativity.

Size and Presence:

1. Global Reach:
   • PUMA operates in more than 120 countries, making it a globally recognised brand.
2. Employees:
   • The company employs over 16,000 people worldwide, spanning design, marketing, manufacturing, and retail operations.
3. Revenue:
   • PUMA generates annual revenues exceeding €8 billion, driven by its diverse product offerings and global market reach.
4. Market Position:
   • As one of the top sportswear brands globally, PUMA competes with industry leaders while maintaining a unique identity through its focus on innovation and style.

PUMA SE combines athletic performance with fashion-forward designs, making it a versatile brand for athletes and lifestyle enthusiasts. Its commitment to sustainability, innovation, and cultural relevance solidifies its place as a leader in the global sportswear market.